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| 9858 Clint Moore Road, Boca Raton, FL 33496 | Caesar: (561) 715-8630 or Eileen: (561) 271-1311 |
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A real estate video boom
That's the latest promise of the phenomenally popular Internet video site and its brethren, where, in addition to viewing such cultural treasures as wedding bloopers and clips from The Simpsons, you can shop for real estate these days. From slick, cinematic productions touting waterfront castles to underlit, homemade tours of modest condos, real estate marketers are eyeing online video as the next way to capture that increasingly elusive creature, the homebuyer. "I was thinking about that somebody who's just scrolling through [video sites] late at night and types in the words 'real estate' and 'Chicago' and says, 'Let's see what pops up,'" said Dina Davis, a Coldwell Banker agent in Evanston, Ill., who made a video of a townhouse listing and stuck it on YouTube.com.After two months and a paltry 45 viewings, the townhouse is still available. "I didn't think we'd get tons of business from it," Davis said. "It's another avenue, another option for marketing. I just hoped to pique someone's interest." Still, the experience at least has whet her appetite, and she's preparing another video tour, of an Evanston condominium. Once posted, it will find itself increasingly in crowded company: Analysts say the practice, though in its infancy, is beginning to boom, and new sites are vying to become "the YouTube of real estate." click here for article Shopping for that perfect home in Boca Falls gated community.? Realtor® Caesar Parisi is ready to help you buy your dream property. |
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